Arthur is a learning brand that entertains while providing kids with insight on how to face the challenges, lessons and obstacles of growing up. Arthur's target audience are boys and girls ages 2-5, with a secondary target of 6- 11 year olds. IN 2006: Celebrated 30 years in publishing, featuring a book tour with Marc Brown to promote anniversary. Celebrated 10 years on television. November 2006 Arthur available on iTunes - favorite episodes available for download. Lions Gate Home Entertainment produced Arthur's first ever 3-D, CGI Direct-to-Video (DTV) - released August 22, 2006. Secured Chuck-E-Cheese, Flatout Bread and Langers Juice as a DTV promotional partners. PROPERTY HIGHLIGHTS: Television - Millions of children around the world tune into Arthur every day because it's smart, funny and accurately reflects their lives. The continued success of the Arthur show for over a decade is indicative of our ability to constantly tell stories that resonate with kids and families. Eleventh season currently in production. Total of 145 episodes. Arthur airs in 82 countries. #1 kid's show on PBS for children 6-8, reaching 98% of the U.S. - averaging 9.6 million viewers weekly. Winner of the prestigious Peabody Award, 5 Emmy Awards and 10 nominations. More viewers than any other PBS Children's program. 325 PBS Stations daily Voted one of the top ten TV shows of the 90's by AP critics (only children's show named). Arthur PBS website hosts more than 5 million visitors monthly (160,000 visitors daily) web traffic increased by 62% from last year and continues to grow. Publishing - Long before Arthur was a critically acclaimed TV show, he was the central character of a bestselling series of picture books by author and illustrator, Marc Brown. In 1976 the first book, Arthur's Nose , transformed a bedtime story into the beloved literary character enjoyed the world over. A highly successful publishing program with over 100 books in multiple formats and languages now reach kids from a broad age range and help develop a life long love of reading. With new titles being added every year, there is always something fresh and exciting for kids to enjoy. To date, 157 Arthur and DW Titles have been published. Over 60 million books sold to date in the US alone. Arthur series a #1 New York Times bestseller. Marc Brown worked closely with Barbara and Laura Bush to promote literacy worldwide. Marc Brown was the feature author at the "Library of Congress National Book Festival" in 2001 and 2004. He continues to reach children, parents and educators as a popular and entertaining speaker. Licensing - Arthur and his friends from Elwood City are some of the most trusted and recognizable children's characters ever. Many companies and organizations have chosen Arthur for promotions that capitalize on Arthur's broad appeal with kids and respect with parents. Longtime partners Juicy Juice enjoyed a dramatic increase in sales with Arthur on their packaging. Daimler- Chrysler used Arthur and DW for a highly effective safety campaign that exceed all their expectations. Marriot teamed up with Arthur to promote family vacations at their Orlando, FL resorts. Barnes & Nobles hosted a writing contest based on DW's Library Card that went so well they decided to repeat the promotion the following year. DW and Arthur featured in the ALA's "Library Card Sign-up Month" promotion. Characters from Arthur have been used in nation wide campaigns to raise awareness of asthma and peanut allergies. LICENSING PROGRAM : Arthur is a powerful and trusted brand, so Marc Brown Studios is highly selective in choosing partners who share the same commitment to children's development and well being. Our partners are companies who want to use the widespread popularity of Arthur to create and market products that are entertaining, educational and healthy for children. In an increasingly competitive licensing market, Arthur has become a solid, dependable, evergreen classic, respected by parents and adored by kids. In addition, the very successful Arthur licensing program managed in-house by Marc Brown Studios focuses on products that are helpful and healthful to children and families. Current licensing and publishing partners include: American Greetings - Greeting cards and juvenile boxed Valentines Annie's Homegrown - Boxed/Canned Macaroni & Cheese, Cookies/Crackers Bendon Publishing - Color and Activity Books Boston Children's Museum - Arthur exhibit in Boston and traveling exhibit through Spring, 2008. Children's Hospital Boston - website and hospital feature Arthur Color-A-Cookie - Frosted sugar cookies Commonweatlh Toy - Arthur plush CSS Industries - Classroom materials Demco - Teacher, Library Supplies Insight Pharmaceuticals - Nix Head Lice Promotion Jamey Cohan Productions - Arthur Costume Management Jamieson Labs - Vitamins Kellie's Candies - Nut Free Chocolate Bars - fund raising initiatives with profits benefiting Allergy Awareness and Education Programs. LeapFrog - Interactive Chapter Books Listening Library/ RH - Chapter books on audio cassette and CD Little, Brown - Hardcover, Paperback books, 8x8s, audio tapes Mattel/Fisher Price - Interactive books, Arthur 3D Sculpt to plug into computers - safe use of internet. Paradise Press - Buster Color and Activity Books, Arthur Sound Books Rainbee - Toddler bedding Random House - Books, home videos Redan Co. - Arthur Magazine, FTL Preschool Magazine and Sparkle World featuring DW Riverdeep - Arthur Software, online Arthur game relationship with gametap.com Smilemakers - Stickers and pencils Sony Wonder - Arthur Videos Starbound Entertainment - Helium Parade Balloons WORLDWIDE PUBLISHING/LICENSEES: Big Balloon BV - Arthur Magazine - Belgium, Luxembourg, Netherlands Educa Korea - Arthur Chapter books and Postcards from Buster Books with audio recording in English. Point of View Agency - Interest to publish Arthur in Israel Yuan-Liou Publishing - Interest to publish Arthur in Taiwan Redan - Arthur Magazine in UK Saborn Int'l - Outerwear and nightwear for children